Turning Point: What Inspired You to Start Advocating for Animals?

Over the weekend, we asked our Facebook followers, “What inspired you to start advocating for animals? What was the turning point for you?” We received nearly 200 heartwarming comments, some of which we will share with you here. 


My mom taught me from a very young age to treat animals with compassion, and when I was 16 I decided to stop eating meat because I couldn’t justify the disconnect between the dead animal on my plate and the living cat at my feet. I went vegan at age 19 after taking an ethics class in college and reading the insightful work of Peter Singer and Tom Regan. My senior year in college I started an animal rights organization, Mean Greens for Animals. Now I’m about to start working with Hampton Creek Foods to make the egg industry obsolete. Working for animals is my passion, and they need every single one of us.” – Alexandria Kaye 

As a vet I felt that I cannot eat my patients. Started off as a vegetarian and am a vegan now.” – Vanaja Panickar

My parents killed my pet chicken on July 12, 1962 and served him for dinner. It was the first time I consciously understood what meat was.” – Samantha Curtis


I was involved in animal rescue work, mostly with dogs and cats. A little girl, whose parents were divorcing, brought me her pet turkey, “Turkey Lurkey” and I promised she could visit any time. I fell in love with that bird and when Thanksgiving rolled around, I thought WTH am I doing, caring for the beautiful creature and now thinking about cooking one? That was the end of meat for me (my family soon followed). This happened in 1994 – my regret in life has been that it took me way too long to be where I should always have been.” – Holly Kathleen Stevens-Bondy

A video that my husband brought home. He is an animals rights lawyer. I couldn’t stop crying and that was it. Being an endurance athlete I wasn’t sure if I can go Vegan. Reading, Scott Jurek, vegan ultra runner and Brendan Brazier pro ironman, helped me to turn into vegan athlete. I appreciate my diet every single day, I recover way faster than I did before, no injures, sicknesses ever. I love to wear vegan shirts during races to show people that vegans are awesome.” – Gamze Kircalioglu

I was being attacked by a former boyfriend, and my dog Brady got him away from me and saved my life. I made a vow that day that I would forever fight for animals in every way. GO VEGAN!” – Nicole Furlan 

I worked about three days at a small town slaughterhouse. That was enough to make me reconsider a lot of issues: animal welfare and rights; personal health and diet. Slowly over the course of years I evolved into a mostly vegan diet.” – Stephan Caldwell



We are all united by our compassion for animals and our commitment to helping them. Many people have said that their only regret is not learning about animal suffering and taking action sooner. The good news is that it’s never too late to change, it’s never too late to go vegan, and it’s never too late to speak out for our animal friends.

Click HERE to read all the responses on Facebook.

Photo credit: JoAnne McArthur / We Animals

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Take a Journey with We Animals

“These images take us to dark and hidden places visited by only a few determined and courageous individuals like Jo-Anne McArthur. They reveal the secret practices that many people will not want to know about. For the animals’ sake, I beg that you will not only look but feel. For if we truly understand their suffering then, surely, we shall no longer condone it. And the heart-warming images at the end of the book show us the road to compassion.”  — Dr. Jane Goodall, primatologist and author

So when you’re making your list of books you want to read this year, be sure to include Jo-Anne McArthur’s We Animals. Drawn from many photos taken over 15 years, We Animals illustrates and investigates animals in the human environment: whether they’re being used for food, fashion and entertainment, or research, or are being rescued to spend their remaining years in sanctuaries.

The images in this book are truly riveting, and a must-see. Jo-Anne captures poignant moments in a way that creates an emotional experience for the reader. Her images and accompanying text, really make the reader take a hard look at one’s own interaction with animals, and see the world of animals differently. I recently had the pleasure of asking Jo-Anne a few questions about her book. Here’s what she had to say…

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World Day for Farmed Animals: 30th Anniversary Observance

World Day for Farmed Animals is right around the corner, tell us your plans!

Every year on or around October 2nd, animal activists across the globe join in solidarity to express their opposition to the exploitation and killing of billions of cows, pigs, chickens, fish and other animals raised for food. Most of these animals are raised on factory farms, where they are confined, mutilated, and bred to grow so large, so quickly, that many of them literally suffer to death. Even animals raised on small family farms endure many of these abuses, and all animals raised for food face a gruesome slaughter.


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The Ghosts in Our Machine…Coming to U.S. Theaters this Fall

FARM was honored to share a sneak preview of the documentary, “The Ghosts in Our Machine,” at this year’s Animal Rights Conference. Liz Marshall, the film’s director, and Jo-Anne McAthur, the central character in the film, were both present during the screening and answered questions to a packed audience.

The film follows Jo-Anne, photojournalist and activist, over the course of a year as she photographs several animal stories in parts of Canada, the U.S. and in Europe. Each story is a window into global animal industries: Food, Fashion, Entertainment and Research. The Ghosts first premiered in Canada back in April and has been playing in theaters across the county ever since.

Liz Marshall speaking to a packed room at AR2013.

Liz recently told Eccorazzi, “…we have been steadily attracting a diverse audience all across the country to a subject that is so fraught and tough, but we are doing it in a way that is inviting and inspiring to people. They are wanting to see and then reflect on the truth, and make personal changes. Change is a profound ripple effect.”

And we couldn’t agree more! The Ghosts is guaranteed to change the hearts and minds of those who bear witness…planting seeds for a more compassionate tomorrow. We can’t wait for it to reach U.S. audiences! Liz is currently preparing for the film’s Oscar-eligible release in New York City and Los Angeles this coming fall.

For more information on the film and to learn how you can help it debut in the U.S., please visit the film’s website. And be sure to watch the theatrical trailer and check out the interactive feature on the site, to take a personal journey through the film.

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A Dance About “Dinner” & A Celebration of Meatout in Photos!

In honor of Meatout, I (Cindi Saadi) would like to tell you about a unique “Dinner” I recently experienced.

It wasn’t a fancy vegan meal at a restaurant or a delicious recipe discovered on an awesome vegan blog.

“Dinner” was a powerful & haunting dance performance in the Cynthia King Dance Studio show, “Dinner” and other Performances in Brooklyn, NY. If you’re not familiar with Cynthia King, I encourage you to read a recent FARM Blog post about Cynthia’s inspirational passion for the arts and for animals. ACTIVISM through ART is POWERFUL and ARTISTS are INCREDIBLE ACTIVISTS!

“Dinner” ~ The Set: Picture a man sitting down to eat a meal at a table near the side of the stage.

Next: Your eyes are drawn center-stage. On the floor you see a huge (taller than a person) FORK & KNIFE.

Lying between the huge fork and knife: Dancers…..just a few adult and child dancers, wearing simple pale, fleshy-colored unitards with deep red, blood-like stains, play the role of the animals who were killed for the meal. They use their bodies as their art. It doesn’t get much more powerful and intimate than that.

Eventually, each dancer rises and beautifully dances what feels like
a bittersweet memory
of the life
the animal would never get to live.

"Dinner" Cynthia King Dance Studio Photo by Roan Pastor

The most moving part of the piece (for me) was when the adult dancers picked up the younger dancers,
cradled them lovingly
, and danced with them.
It made me think of the momma cow, pig, chicken, etc. who never have the chance to love her babies or be with them as they grow.

I’m no dance critic or reviewer, but the words I would use to describe the piece would be beautiful, haunting, intense, solemn, sweet, moving, respectful, and powerful in its raw and emotional simplicity. I know what it meant for me, but I wonder what it may have meant for others in the audience who were not vegan or vegetarian. As they had also been treated to a photo slideshow of beautiful, rescued farm animals while waiting for the show to start, I suspect the “Dinner” performance grabbed their attention and was very thought-provoking. In fact, I imagine the next time they sat down to dinner and looked at their plate – the images of those dancers and the sweet animals they represented may have come to mind.

Yes, activism through art is very powerful.

Now let’s take a look at a few photos of some of our favorite reasons to LIVE VEGAN and
to celebrate Meatout every day

Momma & her babe, snoozin'. Photo credit - unknown.
A good friend can make a great pillow! Photo by Catskill Animal Sanctuary
Poplar Spring Animal Sanctuary's very charming goat, Rocky! Photo by Cindi Saadi
Mother cow and calf, together, as they should be. Photo by Animal Rights on the Farm
Jo-Anne McArthur celebrates life with a newly rescued chicken! Photo by Karol Orzechowski
Toulouse the lamb gets some much needed love from a feathered friend at The Gentle Barn. Photo by The Gentle Barn

If you are new to Meatout, please check out the Meatout Event Directory with events taking place all over the world. I also hope you will check out the Meatout Bloggers’ Event, (today – 3/20), as over 60 bloggers will honor Meatout with their own special blog post. While some bloggers will share a delicious vegan recipe, others will share their thoughts, photos, videos, book reviews, personal stories, tips, and even special giveaways.

For more on making the transition to living vegan, visit Live Vegan or sign up for Meatout Mondays, a weekly e-letter featuring a healthy vegan recipe, product suggestions, health information, and an inspirational story. There’s more support than ever for living a compassionate vegan life. Do it for your health, for the animals, and for the planet!


~ Cindi Saadi for the FARM Blog

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Jo-Anne McArthur: On a Global Mission for the Animals & Using Her Photography to Tell Their Stories

Jo-Anne McArthur has taken countless pictures of animals. But for Jo-Anne, it isn’t just about taking pictures, but is about using images to tell important stories, raise awareness, and put an end to animal suffering.

“With my photographs, I love conveying complex stories about our
relationships with animals. If I take photos of just animals,
it is usually about an animal in a particular situation.” ~ Jo-Anne McArthur

Appolinaire, a gentle gorilla keeper with Ape Action Africa, takes a juvenile gorilla to her new home in a national park in Cameroon. Photo by Jo-Anne McArthur

Jo-Anne’s photographs are vivid and compelling, and her work has been acknowledged and praised by experts such as Jane Goodall. Visiting Jo-Anne’s We Animals Web site is an informative, intense experience. In a recent conversation with me (Cindi Saadi) for the FARM blog, Jo-Anne described the helplessness she experiences when photographing animals while undercover. She also shared two indelible memories of experiences with the animals that confirmed in her heart just how vital her work is.

Click your way through her various photo galleries, watch the videos, read her blog posts. Whether you are clicking your way around her Web site or talking with her one on one, it is crystal clear that this is a woman on a life-long mission to help animals across the globe.

FARM:  Describe your personal history with animals & your path to becoming vegan.

JO-ANNE: As a child, I took in injured animals and had funerals for animals that died in our neighborhood. I had guinea pigs and birds, and always wanted a dog. When I was 10, I felt so terrible for a huge dog named Duke, who was confined in his backyard year-round, that I voluntarily walked and played with him.

One of 5 chickens rescued during an open rescue with Animal Igualdad. Photo by Jo-Anne McArthur

I always had a special fascination with birds. When I was 18, my mom lived in the country and had ten chickens. These chickens became my friends. I got to know their personalities. I knew they liked being inside and being cuddled. In fact, they were always on the patio wanting to come inside.

There were a number of years where I grew increasingly uncomfortable with eating meat, particularly when my mother had the chickens. It was very weird to think of eating my friends. I went vegetarian when I was 20. Then in 2003, I did an internship with Farm Sanctuary. I loved eggs and cheese, but agreed to be vegan for that month. But after that month, I knew I was vegan for life.

FARM:  What inspired you to start the We Animals project and how has it evolved?

JO-ANNE: The formative photos for the We Animals idea were taken while traveling in Ecuador in 1998 as a photographer for an ecotourism book on the Amazon basin. I came upon a monkey who was tied to bars on a window. It was a tourist area and the monkey was trained to pick pockets. I began taking photos of the monkey. I wanted to show people how wrong it was for the monkey to be in this horrible situation, exploited and treated so poorly. Then I latched onto the idea of documenting and educating in this way. I never really got into photography for the technical stuff. I was drawn to it out of my love for story-telling.

Photo by Jo-Anne McArthur (photo related to the annual Calgary stampede)

So I came home and began photographing things nearby, such as petting zoos and circuses. But as I have always loved travel, I realized my desire to help animals and my love of travel could be easily combined. Problems involving animals are international and I could take my camera anywhere.

Initially I went to foreign places and found situations on my own or found an animal rights group for more information.  Now animal rights organizations contact me to assist them with a campaign.  For example, I have worked with Animal Igualdad (click here to view the English version of their site) and Sea Shepherd. (see below for more on both) I think we need better photographs for animal rights campaigns that really tell the story. Often the activists are taking photos and are not necessarily equipped or trained to get the most effective images.

FARM:  Describe some experiences with We Animals that have really had an impact on you?

JO-ANNE: There have been so many. One that stands out was watching a chicken collapse out of fear, stress, and exhaustion when put on a truck for transport to slaughter.  I was taking photos as 25,000 broiler chickens were grabbed up, six at a time, and crammed into crates. I watched as they fearfully crowded into the corner of the barn, desperate to avoid their fate.

Broiler chickens being loaded on trucks for transport to slaughter. Photo by Jo-Anne McArthur

Out at the truck, I looked into the crates and one particular chicken caught my eye. She was panting furiously and looked like she was going to have a heart attack. Out of sheer exhaustion, she eventually fell forward, right on her face, eyes closed. I watched what she was going through, an incredible amount of violence, and thought… this is all she knows. This is all they know.  Looking at her and watching her collapse out of stress and exhaustion, I knew I needed to work for these animals for the rest of my life.

A rescued Sun Bear in Cambodia who happens to love pineapple jam. He looks sad, but really is just begging for treats! (and waiting to embrace Jo-Anne again) Photo by Jo-Anne McArthur

Another remarkable situation was with a rescued bear in Cambodia. Some of the bears are missing limbs as their paws are considered a delicacy and have been cut off.  These bears love to be out playing with one another, but there was one bear who preferred to be inside with the people. He reached toward people through the bars, played with balls, and brought balls to the people. I was standing too close to the bars and he pulled me into him, like an embrace. He had missing limbs and so he could not even embrace properly.  I could not believe the amount of forgiveness I was seeing in this animal. I thought of how similar we are – we like to play and like to be touched. It reminded me of how great the injustice is and how much I need to tell this bear’s story and help people see how much we have in common.

FARM:  When did you work with Sea Shepherd and what was the most challenging part of your work with them?

Ady Gil rammed by Japanese whaling boat. Photo by Jo-Anne McArthur

JO-ANNE: I was on the Sea Shepherd 2009/2010 Antarctic campaign for 2 months. I face the unknown with a lot of glee and a bit of terror.  The terror aspects of this adventure were the unknowns of the ocean which can be dangerous, and not knowing how the whaling fleet would react to us this year.  I was right to wonder: they ran over and sunk one of our boats (Ady Gil) that season.  I knew the Sea Shepherd Antarctic campaigns were dangerous and it was true!   I don’t think much about the challenges, though, as I’m usually pretty thrilled to be taking part in this type of work and that trumps all.

FARM:  What was the most memorable photo or moment from that campaign?

Sea Shepherd Crew of the Bob Barker - 2009/2010 Campaign. Photo by Jo-Anne McArthur

JO-ANNE: Not sure that I have a most memorable picture, though I love the image of our crew on the bow with waves crashing all around.  My wonderful memories are of the dedicated crew members, all of whom I admire so fully.  I also loved the storms.  The rolling, scary, exciting storms.  I was one of the only crew members who didn’t suffer from sea sickness, so I had the luxury of enjoying the storms more than others!  I also loved seeing the whales and knowing we were down there for them, to protect them.  Seeing their dark strong bodies touched my heart; each and every time they came to the surface I was thankful that Sea Shepherd was there to protect them from one of the many animal exploitation industries that puts money and greed before anything else.

FARM:  What project stands out in terms of your work with Animal Igualdad?

A Dead Layer Hen Found During an Open Rescue with Animal Igualdad. Photo by Jo-Anne McArthur

JO-ANNE: This organization is also dear to my heart. I follow everything they do and I believe the world is watching them too.  They lead by example with their open rescues, which are risky, as they show their faces. I love participating in their open rescues.  They are just like the investigations we do, however, there is the bonus of taking some of the animals out of there.  During investigations, we just document and get out, leaving all behind.  I’ve documented two of their open rescues and at the end of it all, they’ve saved the lives of some beautiful individuals and that is cause for celebration. (see photo below for celebration with a rescued chicken!)

FARM:  How do you deal with the despair and with seeing so much suffering?

JO-ANNE: The helplessness I experience when undercover and taking photos of animals in terrible situations is very difficult. I remind myself that there is a lot of pain out there and I am witnessing it in order to make a difference.

Rabbits slaughtered - 100 per hour. Photo by Jo-Anne McArthur

For example, when I was taking photographs as rabbits were being slaughtered, it felt awful to not reach out and save them. But it is important to not blow my cover. So you have to disconnect from those feelings and focus on the work.

I balance this by surrounding myself with good things that are happening. Farm Sanctuary is a very healing place for me.  I like to go and visit the rescued animals and sometimes even have a good cry! Being with the ones who have been rescued is a happy place.

Jo-Anne & a rescued chicken celebrate life! Photo by Karol Orzechowski

My office is another happy place, particularly since my birds are there! I also have a circle of women I meet with monthly to do healing practices, honor the Earth, talk about activism, and lift each other up. Connecting with the Earth gives me energy to do more work. That’s my religion. My photography work that is not part of We Animals also helps to balance out the intensity of the work.

FARM:  What do you see for the future of We Animals?

JO-ANNE: I primarily see two things happening in the future.

One is to do more photography involving concentrated animal feeding operations since the most animals are suffering and dying in these factory situations.

Secondly, I believe I now have a great archive of stories, photographs, and adventures from all over the world that is an incredible resource for humane education. People of all ages need to see it. It’s one thing to publish it, but it’s another to go to schools. I believe we can all focus more energy on sharing beyond our own groups.

Ndele with her friend, Jo-Anne McArthur. Photo by Robin Huffman

I encourage you to visit Jo-Anne’s Web sites. I promise you will come away changed and inspired. Her love of travel and passion for learning about people, animals, and different cultures has taken her to over 40 countries on all 7 continents.  She’s contributed to numerous projects and publications, served as a guest lecturer, and received extensive recognition. In addition to tirelessly working to help animals, she continually seeks ways to contribute to her community and inspire others to follow their passions. Read more about Jo-Anne and find out where you can see more of her work. Visit her Web sites: www.weanimals.org AND  www.joannemcarthur.com.

~ Cindi Saadi for the FARM blog

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