Largest Slaughterhouse Demo in US History

Over 400 activists joined us outside of the Farmer John slaughterhouse this past Saturday to expose the cruel abuse that goes on inside of the Vernon, California meat processing facility. Those who have ever driven by the plant know too well the foul stench that hangs in the air and the building’s hypocritical murals that depict happy pigs enjoying sunshine and playing in green pastures. There are no happy pigs behind the walls of Farmer John – only dead pigs – Farmer John slaughters 6,000 pigs a day, making it the largest slaughterhouse on the west coast.

The demonstration began with a funeral procession, which included a prop coffin. The march was lead by actors and activists, Elaine Hendrix and Michael Fairman. With so many dedicated activists joining us, it didn’t take long to encircle the entire facility. The mood was somber and many were moved to tears, but a positive feeling of hope radiated from the compassionate crowd. A moment of silence was observed to remember those who have fallen to the greed of animal agribusiness.

During the event, FARM staff and around 90 other activists crossed the street and Occupied McDonald’s. Some held hands, circling the outside of the property, while others, including Elaine Hendrix and Michael Fairman, took over the restaurant, impeding business for a short time.

For three hours, activists from all other the country stood together as one, to speak up for the pigs of Farmer John and for every animal who is trapped within the food industry. Some folks held signs, some chanted, some even took over McDonald’s, but everyone was there to see an end to the needless slaughter of billions of animals.

We would like to thank each and every one of you who came out and joined us, and to all of those who spread the word online. Thank you to Elaine Hendrix, Michael Fairman and Simone Reyes for supporting us. Thank you to the local news stations (KTLA, Univision 34, LA Times) for providing coverage of the event, and to theĀ  police department for ensuring everyone’s safety. To see images from the Farmer John demonstration, please visit our Facebook page.

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From the Road: Breaking Viewer Records in California

A UCLA student reacts in horror as she witnesses the cruel practices of standard animal farming.

After a productive month making our way through college campuses in TX, AZ and NV, we finally reached the west coast…bringing with it a much needed streak of sun filled days and huge viewer turnout.

Our first stop was San Diego, where we visited UCSD and SDSU, both of which yielded impressive viewer turn outs thanks in part to local student groups. PEACE at UCSD came out in full force with a vegan bake sale each day resulting in many viewers using their earned dollar to purchase a delicious treat — proving that veganism doesn’t mean sacrificing anything.

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