After the Animal Rights Conference in Washington DC, the 10 Billion Lives tour made several stops in Virginia Beach and the DC area. One stop outside of the United States Department of Agriculture building near our nation’s capitol attracted media attention that was seen by countless Americans…however, it was not so welcomed by Beef Magazine.
The 10 Billion Lives tour has gotten back on the road to resume our journey of education and inspiration. We held two successful events at Temple University in Philadelphia, where we continued to spread knowledge about the truth behind animal agriculture and empower people to make positive lifestyle transitions. Many students in Philadelphia had never seen footage from behind the scenes of the meat, dairy, and eggs on their plates.
After getting some minor repairs done and sharing a lovely visit with a FARM supporter, we moved on to New York. The battle for parking proved itself difficult, but we eventually found Coney Island to be a very successful spot to hold an event. Once again, we engaged with many people who had never been exposed to the harsh realities endured by animals in the food system.
On Sunday, we took part in a street fair in Nutley, New Jersey. We were able to reach many people before a rainstorm set in and we received a lot of positive feedback from viewers. Many people pledged to reduce or eliminate their consumption of animal products.
On Labor Day, we returned to Coney Island to hold another event, but the rain kept foot traffic low. We look forward to what the next few weeks hold in store as we continue to open hearts and minds during this leg of the 10 Billion Lives Tour.
If you have a great location for the 10 Billion Lives Tour to set up or you wish the tour to visit your town, please email our Grassroots Coordinator, Alex Felsinger at AlexF@farmusa.org.