How did FARM Founder and President Dr. Alex Hershaft celebrate his birthday this past Friday, July 1st? By distributing free vegan ice cream sandwiches to more than 200 folk dancers at the historic Glen Echo Park in Montgomery County MD! Alex is a regular dancer at these events, and for his birthday, he fulfilled his own wish by getting nearly every attendee to give a a tasty vegan treat a try.
The So Delicious Mini ice cream sandwiches were a huge hit, and each was accompanied with one of FARM’s popular “Live Vegan” brochures. Some of the dancers were so impressed they even took the time to take photos for us and help distribute the ice cream!
Ice cream feed-ins are continually proving to be a very well-received type of vegan activism. Please contact us for tips on hosting your own event. Special thanks to Turtle Mountain for donating the vegan ice cream.