Our 10 Billion Lives campaign is halfway through its fall tours and the crews are changing lives everywhere they go. We recently heard from the National Tour about their experience following Riot Fest. In today’s blog post, we’ll hear from Radish and Lauren, the crew for the Southwest Tour, about their outreach in California. Please leave them a note of encouragement and gratitude in the comments for their sacrifice and hard work!
Greetings from sunny Southern California! Lauren and I (Radish) have been spreading awareness about the negative impact of animal agriculture and what we can all do to stop it for the last month throughout the Southwestern United States with FARM’s powerful 4-minute documentary.
We started our tour at Ventura College, where we broke the previous record for viewers there on day one! Part of our success there and at other schools comes from our wonderful, dedicated, and knowledgeable volunteers, like Barbara Bear. She helped us draw in viewers and articulate our vegan message for 7 entire event days! Barbara and her husband, Matt, also hosted us in their lovely home the entire time we were in Ventura County. Ventura College would be the first out of nine schools that we’ve spread our message of compassion. For the last three weeks we’ve been visiting community colleges and universities throughout Orange County, and we’ve been met with overwhelmingly positive receptions! I talked to someone just yesterday who had “never been able to make it through one of these videos,” but was more than eager to learn what she could do to help animals. “I’m definitely going vegan after finding out about all that stuff. I just didn’t think our individual actions could make a difference, and I didn’t know what to eat on a vegan diet.” She said that she felt much better equipped to go vegan after sticking around to talk to us for at least half an hour and getting a Guide to Cruelty-Free Eating.
We try to prepare a lot of our own food on tour, but the temptation of all the amazing vegan dining out options is too much to resist in California! One of our favorite spots that we’ve found is Healthy Junk in Anaheim, an all vegan restaurant serving up delicious food. I got the Fish Burger and Lauren got the Stak & Kale Taco the first time we went there. Another reason we love Healthy Junk is because of all the outreach and community events they host and support! We found out about a Cowspiracy screening through their event board. They even gave us free desserts when they found out what we are doing on tour!
We’re almost half way through the fall semester, and we’ve already managed to reach nearly 3,000 people not just with our powerful video, 10 Billion Lives, but also with moving conversations. As more and more people become exposed to information and images of animals abused for food production, it becomes even more important for tours like these to be able to talk to people face-to-face. There are many misconceptions about veganism out there, and it is such a great feeling to be able to address those and any concerns people may have about changing their lifestyles to be more in line with their values.
We have one more week here in SoCal before heading to campuses in Arizona and Nevada. We’ll keep you all updated on our adventures from the road! Thank you to all the wonderful volunteers who have taken time out of their lives to help us in our mission of making the world a better place and our donors that make this all possible! Shout outs to our fellow road warriors making positive changes on the East Coast and National tours! And major props to all the amazing behind-the-scenes people at FARM that keep us all going, especially our Program Coordinator, Beau!
-Radish and Lauren